Are you Maximising Your Social Media Efforts?

social media

We all know the importance of social media these days, after all, most people spend hours each day trawling through Twitter, Facebook and other platforms. Most businesses know that they should be doing more to promote themselves on social media, but don’t really know where to start or how long to dedicate to the process. There are various social media marketing steps you can take to ensure you don’t fall behind with your social media campaign.

Connect

The main purpose of social media is to connect with like-minded people and share ideas, opinions and laughs. Whether on a personal or business level, you need to have the right connections to make social media worthwhile. If you want to promote your business on Facebook, Twitter, LinkedIn or Instagram, you need to make the right business connections. You should connect with your target market; those who may be interested in your products or services. For example, if you are a small business offering accountancy services, you will be looking at making contact with other small businesses who probably won’t have a finance department. Start the process by connecting with people in your local area and even suggest meeting for a coffee to discuss how you may be able to help. As you get used to it, you may want to expand your market and location. Be prepared to travel to visit those businesses in other areas, as this is the way you will get more business.

Interact

If you want to attract more ‘likes’, followers and generally more attention to your business, you need to interact and engage with other people. This doesn’t mean commenting on everything anyone in your network says, as this could easily get annoying (and also seems very disingenuous), but try to engage with posts that you like or that you feel offer something to you.

Content

You will never attract other people or businesses to your social media page if you don’t post any content. You should aim to post some content on a daily basis on all your social media platforms and to mix the content up. Take a look at interesting articles related to your industry (or that of your competitors), add some humour and self-marketing to let people know what you are offering. Good content can also attract more visitors to your website.

Keep it Regular

There is no doubt that an effective social media marketing campaign can be time consuming and needs attention on a daily basis but it is definitely worthwhile. It is very off putting to visit a business page and to see that their last content was posted back in 2013. It makes them look like they aren’t really a forward-thinking or professional business. The more effort you put into your social media campaign, the more you will get back from it.

At Recruit Write, we can provide a tailored package for your social media marketing, at affordable prices. Contact us today to find out more.

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5 Ways to Keep the Door Open for Returning Employees

talent

It is a tough fact, but no matter how efficiently you run your business, employees are always going to leave for new opportunities. This can happen for all sorts of reasons; including a complete change of career, change of scenery, better money or wider opportunities. You may offer enticing reasons for employees to stay within the company, but this may not be enough to change their mind. Although you may feel a sense of anger that you have trained up an employee and they are now leaving, you should always put yourself in their shoes and see it from their point of view. You should also take steps to ensure you leave the door open for them to return, and there are various ways to do this.

Make Them Feel Valued

Always ensure they leave on a good note and make them feel valued. On the day they leave, make sure you do something special for them, such as presenting them with a gift or a leaving night. If you don’t do this, they will feel as if they were unimportant and probably won’t be too happy to return, should the option arise.

Tell Them

Take time to tell them that the door is open for them to return. If they are talented and great at their job, you can always create a position for them at some point. If you don’t tell them, they’ll never know and may be apprehensive to return, if things don’t work out in their new job.

Stay in Touch

There are many ways to keep in touch with previous employees, including social media platforms such as LinkedIn. If you ask them how they are every so often, you will stay in their head and it will make them more likely to return to you in the future.

Good Reference

Although you may be tempted to provide a bad reference and keep your employee where they are, you should do the opposite and give them a great reference. This will leave them with a good impression and they will be thankful for your help.

Advise on New Opportunities

When new suitable opportunities arise which you think may entice your previous employee, reach out and let them know. You never know what their frame of mind may be and they may be apprehensive to ask directly, but may snap up the opportunity.